Privacy Policy
Thank you for visiting our website. This Privacy Policy explains how Happy Hobby Media Ltd collects, uses, discloses, and safeguards your personal data when you sign up for a free subscription to our digital magazine or visit our website.
We operate in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Happy Hobby Media Ltd is the data controller responsible for your personal data.
1. The Data We Collect About You
Personal data means any information about an individual from which that person can be identified. We may collect, use, store, and transfer different kinds of personal data about you, which we have grouped together as follows:
Identity Data: Includes your first name and last name.
Contact Data: Includes your email address.
Technical Data: Includes your internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
Usage Data:** Includes information about how you use our website, products, and services, including interactive telemetry captured via our digital publishing engine.
2. How We Collect Your Personal Data
We use different methods to collect data from and about you, including:
Direct Interactions: You give us your Identity and Contact Data by filling in forms on our website when you register for a free digital subscription.
Automated Technologies or Interactions: As you interact with our website and digital magazine, we automatically collect Technical and Usage Data. We collect this personal data by using cookies, server logs, and other similar technologies.
PageRaft Analytics: Our digital magazine issues are published via PageRaft (a platform by Nxtbook Media). When you read our magazine on PageRaft, the platform tracks interactive reading metrics such as page view durations, layout zoom levels, and links clicked. This data helps us optimize the editorial layout and analyze reader engagement.
3. How We Use Your Personal Data
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
To Manage Your Subscription: To register you as a new reader, administer your account, and notify you when a new digital issue of the magazine is available.
4. Disclosures of Your Personal Data
We share your personal data with trusted third-party service providers who act as data processors to help us run our magazine:
Mailchimp:** We share your Identity and Contact Data with Intuit Mailchimp to safely securely store our reader lists and distribute our newsletter alerts and digital magazine updates. You maintain an absolute right to opt out of these emails at any time by clicking the “unsubscribe” link found at the footer of any Mailchimp broadcast.
PageRaft / Nxtbook Media: To host, render, and track the digital reading experience of our publication
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes.
5. Data Security and Retention
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way.
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. If you cancel your free subscription or opt out of our Mailchimp updates, we will delete or securely anonymise your personal data.
6. Your Legal Rights
Under the UK GDPR, you have the following rights in relation to your personal data:
Request access** to your personal data (a “data subject access request”).
Request correction** of the personal data that we hold about you.
Request erasure** of your personal data from our systems.
Object to processing** of your personal data where we are relying on a legitimate interest.
Request restriction of processing** of your personal data.
Withdraw consent at any time** where we are relying on consent to process your data (such as for advertising cookies).
If you wish to exercise any of these rights, please contact us using the details provided in Section 8 below.
You also have the right to make a complaint at any time to the **Information Commissioner’s Office (ICO)**, the UK supervisory authority for data protection issues (https://ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.
7. Statutory Corporate Disclosures
In accordance with the UK Companies Act 2006, our official corporate details are listed below:
Happy Hobby Media Ltd
Company Registration Number: 17039692
Country of Registration: Registered in England & Wales
8. Contact Details
If you have any questions about this Privacy Policy or our privacy practices, please contact us:
Happy Hobby Media Ltd
publisher@lifeonthebacknine.co.uk
Blackpool Road,
Newton with Scales,
Preston,
PR4 3RE